We provide course about MB-220: Dynamics 365 Customer Insights Journeys in english. This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages.
Content:
All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Skills gained:
• Configure advanced settings
• Manage marketing content, templates and integrations
• Create and manage leads
• Design and create marketing forms and pages
• Create and manage segments
• Set up and launch customer journeys
• Create and manage events
• Distribute and analyze surveys
Course outline:
Module 1 - Marketing Application Configuration:
• In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
Module 2 - Leads:
• This module will review how to create, manage and score leads
Module 3 - Marketing Forms and Pages:
• This module will cover how to create marketing forms and pages
Module 4 - Segments and Lists:
• This module will cover how to manage segments, subscription centers, lists and double opt-in
Module 5 - Marketing Emails:
• This module will cover how to create email messages in Dynamics 365 Marketing
Module 6 - Customer Journeys:
• This module will review the customer journey creation process
Module 7 - Insights:
• This module will demonstrate how to view, understand and manage customer insights
Module 8 - Events:
• In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing
Module 9 - Surveys:
• In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing
Module 10 - Results:
• In the Results module, you will review marketing event and survey insights
Target audience:
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.
Prerequisites:
• Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles
Language:
• English course material, norwegian or english speaking instructor
Certification:
This course is recommended preparation for exam MB-220. Exam MB-220 leads (together with exam PL-200) to the certification Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate.